The project involved the comprehensive redesign of the fine art website for legendary drummer Mickey Hart, renowned for his groundbreaking work with the Grateful Dead and Dead & Company. This endeavor coincided with Dead & Company's historic summer 2024 residency at The Sphere in Las Vegas, a milestone moment for the band and its fans.
The primary objective of the redesign was to create an intuitive and engaging digital experience that authentically captured Mickey Hart's artistic vision. Key goals included simplifying the user experience to ensure seamless navigation and emphasizing the unique creative process behind his fine art.
The redesigned site prominently features Hart’s expansive catalog of works, inviting visitors to explore the intersection of music, rhythm, and visual artistry that defines his oeuvre. Enhanced functionality and a refined aesthetic were implemented to resonate with both dedicated Deadheads and art enthusiasts alike.
By blending storytelling with clean design, the new site serves as a dynamic platform to celebrate Mickey Hart’s legacy as a multi-disciplinary artist while marking the iconic band's residency at one of the world’s most innovative venues.
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